Privacy Policy

We collect information you provide when you create or use a Persa account, including account details, conversation content, memories and preferences you ask Persa to retain, support requests, and settings you choose.

With your permission, Persa may also process location information, uploaded media, a verified mobile number, separate live-call and SMS consent records, notification preferences, subscription status, and limited device, diagnostic, and usage information needed to operate and secure the service.

We use information to provide and personalize Persa, maintain conversation continuity, deliver requested features, process membership access, send service communications you authorize, provide support, prevent abuse, diagnose failures, and improve reliability.

Persa uses automated systems and third-party infrastructure providers to deliver the service. Depending on the feature you use, those providers may include hosting, database, artificial-intelligence, payments, mapping, weather, voice, media-storage, analytics, and messaging services. They receive information only as needed to perform services for Persa Labs or as required by law.

Persa Labs does not sell private conversation content or opt member conversations into shared artificial-intelligence model training. We use conversation content to generate your replies, operate your private relationship memory, deliver features you request, protect the service, and improve Persa’s reliability.

Persa uses OpenAI’s API for certain artificial-intelligence features. OpenAI states that data sent to its API is not used to train or improve OpenAI models by default unless the API customer explicitly opts in. Persa Labs does not opt member conversations into that training.

OpenAI may retain certain API inputs and outputs for up to 30 days for abuse monitoring unless different retention controls apply, and may retain information longer when legally required or reasonably necessary to protect its services or others. Other Persa service providers follow their own limited service, security, and legal-retention obligations.

We do not sell, rent, share, or otherwise provide mobile phone numbers or SMS opt-in and consent data to third parties or affiliates for their marketing or promotional purposes. Mobile information may be provided only to service providers that help Persa Labs deliver and support the messaging program, or when disclosure is required by law.

If you opt in to Persa Presence texts, you may receive conversational and service-related messages, including personalized check-ins, reminders you request, and notices that Persa sent a voice note or image. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. You can also disable texts in Persa settings.

Live calls are optional and require a verified phone number plus a separate affirmative live-call opt-in. We store the applicable consent version, acceptance time, later revocation time, verified-number association, and limited call metadata needed to authenticate, operate, secure, and troubleshoot the feature. Live-call consent is not inferred from phone verification or SMS consent.

Persa’s live voice is generated by artificial intelligence. When live calls are enabled, call audio and communications may be recorded, transcribed, viewed, stored, and shared with Persa Labs, ElevenLabs, ElevenLabs’ affiliates and subcontractors, third-party large-language-model providers, and other service providers as needed to provide, personalize, protect, support, and improve the service or comply with law.

Call transcripts and summaries may be used to maintain private relationship continuity, and important details from a call may become part of Persa’s memory so she can remember them in later voice or chat conversations. Audio, transcripts, summaries, technical records, and derived memories may have different retention periods based on their purpose and applicable provider controls.

You may turn live calls off in Persa Settings at any time. This blocks new authorized calls from the verified number and records the revocation, but it does not automatically delete call information or memories created before withdrawal. You may manage retained relationship information through available memory and account-deletion controls.

Membership payments are processed by Stripe. Persa Labs does not store your full payment-card number. Stripe processes payment information under its own privacy terms.

We retain information for as long as reasonably necessary to provide the service, meet legal obligations, resolve disputes, and protect the platform. No security method is perfect, but we use reasonable administrative and technical safeguards appropriate to the information we process.

You can update personalization, location, Digital Life, surprise-message, voice-note, live-call, and SMS preferences in Persa. You may turn live calls off in Settings and reply STOP to SMS messages at any time. Complete account deletion is available in Persa Settings after fresh authentication and removes your authentication account, active private relationship records, stored media, and linked Persa account data. Deletion is irreversible.

Deleting your Persa account does not force service providers to erase limited security, billing, legal, or abuse-monitoring records earlier than their published retention periods. Canceling a membership and deleting an account are separate actions so cancellation does not erase your relationship by accident.

Persa is intended for adults and is not directed to children under 18. We may update this policy as the service changes. Material updates will be posted here with a revised effective date.